This policy is from RocMode Pty Ltd (ABN 18 694 476 518), 303/20 Archibald Avenue, Waterloo NSW 2017, Australia. Questions go to privacy@rocmode.com.
The short version. We collect what you give us and what’s already public about your brand. We use it to score your brand, run the work you ask for, and reply to you. We don’t sell it. You can ask for a copy, or ask us to delete it.
What we collect
- When you get a score: your website address and the email address your report goes to.
- When you sign up, start a trial or contact us: your name, role, work email, company, and what you tell us.
- About your brand: public pages about it, plus anything you upload, enter or connect.
- When you use this site: basic information about how it’s used, such as the pages visited.
- When a brand connects its ad or social accounts: access tokens for those accounts, campaign and results data, lead-form answers, and the comments, mentions and direct messages sent to the brand’s Facebook, Instagram or LinkedIn accounts.
Why we use it
To run your score and send your report. To reply when you write to us. To run the product, if you sign up. To improve the method, in ways that don’t identify you.
Who else sees it
AI model providers receive content so that RocMode can ask your buyers’ questions and write from your facts. The services that host this site and send our emails handle it on our behalf. Ask, and we’ll give you the list and their terms in writing.
Advertising platforms. If you agree to ad audiences, the brand may share a protected (hashed) form of your email address or phone number with advertising platforms such as Google, Meta, LinkedIn, Microsoft, TikTok, Pinterest, Reddit and Snap so they can show you relevant ads. Contact details are hashed with SHA-256 before they leave our servers; the plain text is never sent. You can withdraw this at any time, and the brand will then remove you from those audiences.
Social accounts. When a brand connects its Facebook, Instagram or LinkedIn accounts, RocMode receives the comments, mentions and direct messages sent to those accounts so the brand’s team can read and reply. Direct message text is deleted after 90 days. Replies are sent only when a person on the brand’s team approves them. We don’t use message content for advertising or to train AI models.
Ads. RocMode creates ads in a brand’s own ad account as paused drafts. A person at the brand turns them on. RocMode never buys media for itself through a brand’s account.
How long we keep it
For as long as you use RocMode, or until you ask us to delete it. If you only got a free score, we keep your report so you can compare it with your next one, unless you ask us not to. If a brand disconnects an ad or social account, we delete the data we received from it within 30 days, or sooner if asked.
What you can ask
- A copy of what we hold about you or your brand.
- A correction, if something is wrong.
- Deletion: ask, and it’s gone.
- No more emails: every email we send lets you stop them.
Deleting your data
To delete your data, or the data a brand connected through Facebook, Instagram, LinkedIn or another platform, email privacy@rocmode.com from the address on the account, or disconnect the account in RocMode. We confirm in writing and delete it within 30 days.
Talk to us
Email privacy@rocmode.com or use the Contact page. A founder reads every privacy question and replies in writing.
